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October 2022 Issue of Foothills Living Cover

The Truth About Print Media

Truth 1
Truth 2
Truth 3
GQ's take

Print media is so powerful that it increases consumers’ brain response to social media advertising. A recent study measured brain response to social media ads alone versus social media ads seen after receiving print mail, and the results were incredible: It increased consumers’ brain response by 44%.

Bottom line: print is remembered more and it boosts your other channels, and this is regardless of age.

Source: https://www.marketreach.co.uk/sites/default/files/insights/Mail-Cuts-Through-Report.pdf

By pairing your magazine ad with one of our digital offerings, you can reach consumers on multiple platforms and build greater loyalty toward your brand. Advertising campaigns can be up to three times more powerful when print and digital strategies are used together.

Bottom line: print and digital complement each other.

Source: https://www.connect-local.co.uk/articles/step-3-become-top-choice/print-digital-media-advertising/

A different study found online marketing campaigns that included print produced 163% more profits than campaigns that used digital media alone, indicating that a combination of print and digital is a powerful marketing choice.

Bottom line: Print is NOT dead and is continuing to generate quality leads. Check this out: 70% of Americans prefer to read on paper and 67% prefer printed materials over digital.

Source: https://b2cprint.com/what-statistics-say-about-printed-advertisements-effectiveness/

GQ Magazine stated in their Culture section that “Reading print magazines is an elite pursuit. But as we head into 2024, the print tide is coming back in. Magazines are merch now: Signifiers of good taste, to be displayed on the coffee table or desk to let visitors know that you don’t just mindlessly scroll at your phone… print is a luxury experience.”

Source: https://www.gq.com/story/pulling-weeds-with-chris-black-reading-print-magazines-is-an-elite-pursuit/

Evergreen Living December 2022 issue cover

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Testimonials

Ashley McBride
"If you get the opportunity to work with Foothills Living - DO IT! Jennifer's focus is for all of us to meet, support and get to know our neighbors. She's RAD, the Foothills Living staff is RAD and [the photographer] is RAD!!!""
Jan Murphy
“Am not a magazine person, but am enjoying yours!!! Just the right length. Good info and advertisers. Great publisher!!!! Brava!!!”
Ann Kopper
Foothills Living is a well rounded magazine offering relatable, neighborhood stories and local business advertisements that serve our little community up here in the foothills. I look forward to receiving each issue. Thanks Jennifer!
Lynn and Don Mergen
We look forward to learning more about our community and the people who live here. Thank you for doing that with your new publication!
Marshall Moore
"I personally appreciate LOCAL, print publishing – I like having more of my world be based on local events and really getting to know the area that we live in and the people that make it so special. Since so much of my life happens on a screen, the Foothills Living that comes every month is a great, relaxing break from all of that, and I know that it would simply NOT BE POSSIBLE without supporting sponsors. I also know that sponsors have a lot of other choices for marketing that may have a higher return on investment, so this means that the sponsors do so because they CARE about their local community. So thanks!"
Davis Linden, Edward Jones
"Jennifer has completely changed my attitude towards how I market my business. I'm not sure why I picked up the phone that day or agreed to a meeting as I had done little to no marketing prior and did not feel I needed to. I will forever be grateful I did. She was straight forward on my options and pricing, addressed all my concerns several times over, and personally drops off each month's publication. The amount she cares about me personally, the business and future success is astounding. I can not recommend her and the work she does for the community enough. Jennifer. Is. Awesome."
Topher Straus
This is an amazing publication and dedicated team. The content is well curated and I love how Foothills Living brings our community together and celebrates it.
Mily Dodson
Hi everyone! I recommend you take the time to read this great magazine. Give you the opportunity to know more about the businesses of the neighborhood and also know about the people that live in your same place and share experiences.
Daniel Mangieri
Foothills living is a great way to keep up to date on the local happenings and events that make our neighborhoods special. Great articles and great info on what to do every month. Whether it’s community work or live music it is a great resource!
Ella van Wyk Montessori of Evergreen, Evergreen Athletic Club
""Thanks so much Jennifer - congrats on a great run so far!! We really appreciate the magazine and its focus on local and connections within the community. Your team has been incredible to work with and very much look forward to future issues.""
Tim LaPointe Owner of Alpine HomeScapes
"Alpine HomeScapes advertises and provides expert contributor content in two of Jennifer’s publications - Foothills Living and Evergreen Living - and I am consistently impressed with the positive impact it has had on our business. In addition to the calls and projects that the advertising generates (lots!), I feel fortunate to have the expert contributor forum to provide real-world landscape advice to our mountain community. Both publications truly foster a sense of community and reflect Jennifer’s personality: strong, informative, interesting, and sometimes quirky content that distinguishes itself from many of the other local publications that rarely stray beyond real estate listings and ads. Jennifer also knows everyone and loves to connect people to each other. I can’t recommend Jennifer highly enough."
Giselle Massi
“I am grateful to the advertisers who support this publication and also benefit the families that thrive in this community due to the products and services we need and rely on. Without our business community there could not be this awesome of a community and quality lifestyle.”
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